You nailed it. I'll add that most athletic depts are not profitable anyway. But now they're on the hook for around 22 million per year because of the House settlement. It'll be hard on most athletic depts but those from the group of 5 are in serious trouble. And they're publically stating as much. Most of that TV revenue won't be going to players or schools.
Since there's no guidance, nobody knows if that settlement money will have be distributed evenly due to Title IX. Which is going to be controversial either way. But if it DOES fall under Title IX its going to lead to athletic depts being gutted.
A lot of schools are thiiiiis close to killing off all men's teams that aren't profitable, and keeping the bare minimum number of women's teams needed to remain Title IX compliant.
If one school cuts everything but football, basketball and the bare minimum number of women's sports, players will get a bigger slice of that 22 million than they would at a school offering 30 sports.
Gutting athletic depts to reduce spending, cut costs. Sounds an awful lot like private equity.
Yep, totally agree.
Also, I once had a convo w/ my cousin (who’s a retired sports agent, & a former lawyer used in the NBA PA) regarding college athletics several yrs ago.
He’s a Northwestern Alum, & we talked about how CFB FBS needed to re-align into its own entity. It was quite simple b/c FBS is not under the NCAA as far as operations or championships. The NCAA regulates the recruiting/academic side, but that’s about it.
There were easy solutions to all of this, but inept, myopic views from ADs, to Conference Commissioners, to TV Networks (puppet masters), to The NCAA, to Congress allll led to this, & alllllll were apart of this, now, kangaroo court.
-Foresight in 2014 when the proposal of the CFP came out would’ve broke off the P5 into 5 regional sectors (North, South, East, West, Midwest) for its own Nat’l Championship, while the G5 schools would’ve played for the NCAA D1 Championship, FCS played for the NCAA D1-A Championship, & so forth. Those P5’s would’ve still been conference affiliated for all other sports, thus limiting travel expense for the non-revenue sports.
-Foresight in 2009 when the whole NIL situation came up would’ve had NCAA leadership mediate w/ O’Bannon, & then put in proper guidelines stipulating that recruits/student athletes can now earn money from sold player jerseys, tv ads, sponsorships, signed memorabilia, usage in any marketing campaigns from a school or outside entity; but, illegal payments made by outside parties in recruiting efforts are prohibited and will be punitive for the University involved.
-Foresight in 2006 when the transfer rules began to be questioned easily could’ve been addressed with guidelines: Players, who academically qualify, can transfer without penalty as a 1st time transfer, a graduate transfer, medical/family emergency, and/or a HC either leaves or gets fired for any reason. If a player transfers twice as a non grad transfer, & the above criteria is not met, must sit out half the year. If a player transfers thrice or more as a non grad transfer and the above criteria is not met, must sit out a full season before qualifying.
-Foresight in 2006 when media deals start taking off would’ve had conferences negotiating fair market deals based upon conference size, team value, market share, viability, & marketability. The PAC-12 & ACC negotiated god-awful deals based upon championships, market share, & viability during this time frame.
-Foresight in 2021 by Congress would’ve said the NCAA has no right to limit a student athlete’s ability to make money off their NIL, but the parameters involving boosters or entities under the guise of legitimate businesses, but are boosters to pay for play still are under the jurisdiction of the NCAA’s Governing Body along w/ all academic eligibilities.
-Foresight regarding Title IX would’ve made sure appropriate funding was set aside as an expense (since most female sports are non revenue generators) to ensure Universities are in compliance.
I can go on & on about how none involved thought about tomorrow, & I’ve noticed this trend w/ many so called leaders. They’re surrounded by yes men & women who don’t think about domino effects. None thoroughly vet things through, or they get blinded by the $$; worst yet, many can’t forecast to save their lives. They can’t see the future even with the future is right in front of them. That’s y so many “name brand” businesses, staples in the community go out of business; & that’s y u’re seeing this current bull chit w/in college athletics, w name brand conferences going out of business.