It's a major model and pillar of their business. Ever notice Rivals "FutureCast" ?? It's in direct response to the 247 Crystal Balls. So if you think they're trivial, or grimy, you might be right. I said in my original post on the subject that a lot of journalists are grimy. These dudes are almost as bad as lawyers in a lot of cases. But he literally wrote an article that said something like "New Crystal Ball pick...and it's a big one" where he detailed his change and why and all that BS. It blew up. But this is no different than what happens **** near every day. Journalists for 247 get intel, one way or another, and make picks that generate traffic and discussion. It's not unique to Jason Marshall. Often it happens at the 11th hour. But this isn't Ivins problem unless, again, HE WAS TOLD DIRECTLY NOT TO LEAK IT AND HE DID ANYWAY. I haven't heard that's the case. If it is, then he's a ****** journalist because he broke rule #1. If he wasn't told directly not to put it out, he did his job. And if Jason Marshall is so worried about his moment, which he has a right to be, then he has 4 months to make it. Bama is coming calling whether he did it Saturday or a month from now.