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- Dec 19, 2013
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How realistic was it to think USC and UCLA would leave the PAC12 to go to the B1G 3 years ago?
TV execs were able to pull that off and i dont think trimming the fat is not off the table for the next TV contract. It is unlikely, but definitely something for the ADs and Presidents at Indiana, Purdue, and their ilk to have backup plans for in the next 7 years or so.
Agree, but it’s one caveat w/ The UCLA/USC move to the B1G. U can say the stars aligned, in a way.
There’s a reason y the Big 10 started pushing into other conference’s territories, & changed their logo from BIG 10 to B1G in 2011. They started doing it very subtly, dipping their toe in the Big XII, & then expanding farther East. It was always their plan to become a national brand v. a regional brand.
In comes the PAC-12; the PAC-12 have had rocky leadership since the hiring of former Women’s Tennis CEO, Larry Scott, to become its Commissioner. Larry Scott & John Swafford must’ve had a competition of worst commissioners among P5 conferences. Scott made financial blunder after financial blunder within the conference, I’m talking unnecessary financial blunders. U couple that w/ the PAC-12 having egregiously late games which was of no interest to the rest of America, along w/ every last one of their “top teams” sans 2010 & 2014 (Oregon) chitting the bed, not vying for a BCS/CFP Championship spot, & voila, no interest from big companies.
With The B1G thirsting to become a Nat’l brand, & the soon to be implosion awaiting the PAC-12, USC/UCLA (both in need of financial assistance to keep up &/or get out the red from their AD) were ripe for the picking. Their administration was proactive, b/c it was clear the lack of leadership unveiled itself around 2016-17 via an audit. Holy chit was that a f’ing mess; it was an unexplainable mess, one that was years in the making behind PAC-12 Presidents’ backs. Scott….man, let me not go down that rabbit hole. Anyways, cracks started to form, confidence started to erode, and SC/UCLA as poster children of the conference said F this, & it was perfect timing.