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- Dec 22, 2011
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That last part, what makes you think that?
College fans are largely loyal. Is it because it's a bigger opponent than there normally is or due to transplants?
Markets are nationwide with games on that you can watch from anywhere. Programming is based more on available fans than it is markets now. Granted, advertising revenue would go up for the local stations with the bigger match ups, but if USF is a bottom or mid tier team you aren't getting a lot of new viewers.
What were you getting at witb that? UF fans there aren't going to switch allegiance and the same is true of USF fans.
Sometimes I read some of these comments and I wonder whether some people have actually lived life.
Nobody is saying that an alum will "switch allegiance". But you are treating every college football fan in Florida as if they are binary, as if they already have an "allegiance" and the "allegiance" can never change. Furthermore, you ignore the impact that people who are currently "ten years old" will have in a few years when they become college students themselves.
So break up the TV market into groups.
First, you have UF alums, you have USF alums. I'm not suggesting that they will change "allegiances".
Second, you ignore EVERY OTHER ALLEGIANCE BASE that lives in the massive TV market.
So let's look at, say, Michigan fans who live in SW FL (and I met a guy like that when I lived in Fort Myers, and there were a LOT of Michigan fans in the alumni club he was involved with). Now, there's only one Michigan game per week, so if a Michigan alum in Tampa wants to watch another game, he might choose to watch The Gaytor. Why? They are the University of Flagship, they are a Florida Big 3 team, they play in the SEC, etc. I think a non-UiF/non-USF fan might choose to watch UiF over USF. Is that shocking? No. But now, if USF was a Big 10 team (and better), perhaps a Michigan fan in Tampa would now choose to watch the USF game over the UiF game.
You can see how that would work, right? I don't have to belabor this with Penn State and Ohio State and University of Miami fans, right? You can comprehend that the entire Tampa Metropolitan Statistical Area is not made up of people whose allegiances are ONLY UiF OR USF, right?
And for the record, I haven't even commented on how PARENTS start to change their viewing habits when their KIDS start to attend a new university. I can't tell you the number of my UM ALUM FRIENDS who wear t-shirts of different universities in their Facebook photos, solely on the basis of their kids attending different universities. I have a fraternity brother who takes more pix in GaTech gear than Miami gear, because his daughters go to GaTech.
So when you talk about RATINGS...it's across the whole MSA. And if the USF games in the Tampa market become more meaningful, then it definitely changes the equation of the ratings. Particularly as you have a bunch of kids who "have only ever known USF as a Big 10 team" (in my hypothetical of course) who now grow up to become adults of their own, with TVs of their own, living in households of their own.
I swear, most of the discussion on this board about how TV content and TV ratings operate is done by checkers-players. I wish this board had more chess-players when it comes to talking about the TV contracts.