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- Dec 22, 2011
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A factor that needs to be talked about more when it comes to realignment is the ownership of local affiliates.
For instance, over the last two decades, Fox has made major purchases and or trades to get more Fox owned and operated local affiliates in NFC markets. Because they know if they are able to broadcast the local NFL team you are printing money not just on ads during the game locally but all of the other shows that are around it. The ratings bump is massive.
So when you look at the Big ten deal with NBC, Fox and CBS, those broadcast partners are going to want local affiliate revenue games.
The CBS and NBC stations in Miami are both owned and operated by those parent companies. WSVN is not owned by Fox, but they would definitely be outnumbered in these negotiations.
However, Fox owns their stations in Charlotte and Atlanta...they will be pulling for Georgia tech in North Carolina to be involved in a big tin expansion. CBS also owns their Atlanta affiliate.
CBS and NBC own their Boston stations but they probably know Notre Dame does more to move the needle there than BC.
This also puts us in a good position to go to the Big Ten, the broadcast partners will want to give our inventory to the affiliates they own. Disney has only a few remaining owned and operated stations so this is less of a factor for them keeping the ACC together or moving on teams for the SEC. They're more concerned with inventory for ESPN/ESPN+
You raise some very good points. There's a limit on how many local affiliates can be owned by a network, and I'm sure they are not buying up the station in Des Moines, Iowa.
I've tried to tell people that this **** is 7D chess, not just "but this school has X number of fans and won Y football games last year".