my points are as follows.
1. UM will have to pay something for the use of the stadium, because nothing is free. hence UM will be a tenant of some kind. i see no way around this even if they are part equity owners, which is unlikely they will be. no one gives anything for free. what would be ruiz's benefit for not charging rent? his equity owners, lenders and the county would never allow it, nor should they.
2. UM might be able to sell food/beverages, merchandise and parking and keep some or all of it. if they keep all of it, i suspect the payment to ruiz will be higher. i am not sure how much of the food/beverages, merchandise and parking they now keep, if any at all.
3. if the above is true, which is an assumption, hen we are essentially in the same position as HRS.
even though we are all working on assumptions, all of my points are reasonable and customary. which one isn't?
1. On "use of the stadium", it is my understanding that there should not be a "rent" per se. No set amount paid annually. The field/stadium, while larger and more complex, would be maintained in a similar (but elevated) fashion as currently, by county employees. What I've heard is that UM picks up the gameday costs (ticket-takers, custodians, etc.) and it comes out of the ticket revenue, but no payment of a separate rent. Essentially, the portion of tix money that HRS retains to cover their costs would be a wash. As I mentioned earlier, the TICKET REVENUE that UM pockets would be very similar to the current arrangement, but with no "rent" payment on top of that. So we come out ahead here. Not by tens of millions, but a small win nonetheless.
2. Parking - we don't get much here. We sell orange/green to season ticket holders, so we get a cut, but the lion's share goes to HRS. They also retain the revenue from other lots, like Yellow, and the day-of revenue. This one is tricky (as I mentioned earlier in relation to the *****-job that David Samson put on the City of Miami). With a smart negotiator who understands the property tax issues, you could do a deal that allows UM to retain most of the parking revenue. Depending on how much we try to do on-site, vs. UM and "shuttle-busing", we could make a very nice amount of money off of running (and collecting for) our own parking.
3. Food/Bev - we currently get nothing from HRS on food/bev. If we run it ourselves, we can profit. Clearly, it will depend on the mix of UM-run vs. third-party-partners running snack bars. The model that the NASCAR tracks use is that they employ local Boy Scout/Girl Scout troops, school clubs, charities, and other types of organizations to run the FOOD stations (NOT NOT NOT alcohol), and the groups do the special events as fund-raisers. It's a SUPER low cost and community-friendly method. The drawback is that folks can be less-than-skilled at high-volume food service. Miami is a big enough town that you could probably employ a lot of the same event staff folks that work HRS/AAA/Sunrise etc. Again, this would be a very nice amount of money that COULD be made, but it involves a few more skills than selling parking, including food inventory management.
4. Merch - this one could be a moderate bump or a huge bump, depending on how we handle it. If you outsource to Fanatics, they handle a lot of the decision-making on venues and methods. Lots of people don't realize this, BUT WE ARE ALREADY PARTNERED WITH FANATICS, the UM Sports website redirects merch sales to a Fanatics-operated web storefront. Fanatics is based in Jax, would love to see us do some sort of ground-breaking deal wth them that is a step ahead of the current "put your university name on our Fanatics page" stuff. Would be nice to integrate with the Bookstore and AllCanes (both owned by Follett, might be tricky). Would love to see NASCAR-style haulers selling merch as you come in from the north (Bird), south (Miller), or east (Blue, assuming they build a bridge/tunnel for the Palmetto). The simple fact is that most UM merch is sold by (a) Fanatics, (b) Canes Wear, (c) the Bookstore, and (d) AllCanes. Does ANYONE ELSE sell anything of merit? Not adidas. Not Champs/****s/Sports Locker. So we could make a LOT of money on merch, particularly if we flip back to Nike.
Obviously...the bullet points...
---no rent
---small bump in ticket revenue (retain more), after payment of gameday direct expenses (ticket-takers, custodians, etc.)
---big bump in parking revenue, assuming a good negotiaton with county, and after payment of parking attendants
---moderate to decent bump in food/bev revenue, currently non-existent, but dependent on how much is done by UM vs. outsourced/partnered
---merch bump could be significant if we do a nice 360-degree deal that allows us to sell like mo-fos 24-7-365.25 and get high quality merch to people when they want it
If any of those issues or revenue streams change, the situation becomes more challenging, but those are the big elements of revenue and expense. Could there be other possible issues in the future? Personal Seat Licenses? Stadium Naming Rights? In-stadium advertising? Who knows. I would suggest that the County gets the revenue from in-stadium ads, less a commission paid to UM if we sell them ("official UM sponsors, etc.").
And then the GREAT UNKNOWNS would be what the stadium could be used for BY THE COUNTY OR THE RUIZ FAMILY to further monetize the deal. UM would turn the name "Tropical Park" into something famous. Would that swing some concerts? Let's be honest, no musician goes to play Fenway Park BECAUSE OF THE ACOUSTICS. They do it because it is a cool venue. Maybe you book some Jimmy Buffet/Beach Boys concerts (I know, I know, they are old as ****, I'm just using them as an example). Maybe the County or John Ruiz makes some money directly, or Ruiz makes money indirectly with the economic development around the stadium. Who knows.
But the point is, some people are making this argument as if UM is both the SOLE TENANT and PRIMARY EXPENSE of the facility. Who knows? From my vantage point, I only care about 7 blocks of 12 hours each year. The rest of the financial model can be filled in by the Ruiz family and the county.