Ruiz stadium update

It’s always the same posters that ruin these stadium threads because they hate the thought of losing their convenience. Wait until the actual stadium plans come out, they are going to be a loud minority then. It’s going to be a rough 5 years.
I wish Mr. Ruiz would consider a stadium somewhere between CG and the west coast…just requesting for a friend.;)
 
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What’s so weird about this dude’s obsession about USC & the Coliseum is, the ? was about what was the agreement between SC & The State. He then proceeds to bring up SC’s financial commitment of $350m to renno The Coliseum, which I eloquently stated that was their own doing & it had nothing to do w/ the lease terms, b/c SC has been eyeing The Coliseum for decades.

Furthermore, he’s comparing an apples & oranges situation; SC wanted The Coliseum b/c it’s an event stadium. For yrs, The Coliseum have been associated w/ SC, yet SC had nothing to show for it, financially. SC put themselves in a position to create a new revenue stream in which they will use said revenue for other investment opportunities either back into the stadium, the school, AD, etc etc.

This new stadium idea is coming from Ruiz; I mean if the scenario was Miami was in talks of proposing a $350m to renovate The Orange Bowl, I guess I would get his argument. The irony in all of this is he’s been a cheerleader about HRS being a world class stadium b/c of these ancillary events held there, in which Miami is not a beneficiary, yet is trashing SC for investing in The Coliseum to throw ancillary events to garnish revenue for themselves. LMAO.

Annnd, I was on the phone w/ my boy from SC discussing all this. Lol. It just amazes me.

The USC renovations (especially the loge boxes, new club seats and new 1923 club) created a ton of corporate (game day AND non-game day) revenue opportunities, private event revenue opportunities (meeting space, weddings, etc) and paid sponsorship/branding rights/naming rights for said spaces. Not to mention that the improved stadium will help increase direct and ancillary game-day revenues because the fan experience (new seats, cup holders, more leg room, improved concessions, wifi and improved tech) will be better. I know they sold the plaza and press box naming rights, and didn't United Airlines buy the overall naming rights? United Airlines field @ LA Coliseum or whatever?

Personally I see a pretty clear path to re-coup and long-term profitable revenue streams. The NASCAR money alone will pay a nice chunk of the note.
 
Pretty high percentage of the comments here favor Hard Rock. I don’t think tropical Park has the traction many think it does:



I think its bc hard rock is nice now. if this were pre renovation, it would be a no brainer, but with all the changes made to the stadium and continued addition of amenities, its becoming harder to justify a move outside of location. also, canes fans come from all over not just coral gables which is why I never cared for the it has to be close to the campus argument. it could be anywhere as long as its ours.
 
The USC renovations (especially the loge boxes, new club seats and new 1923 club) created a ton of corporate (game day AND non-game day) revenue opportunities, private event revenue opportunities (meeting space, weddings, etc) and paid sponsorship/branding rights/naming rights for said spaces. Not to mention that the improved stadium will help increase direct and ancillary game-day revenues because the fan experience (new seats, cup holders, more leg room, improved concessions, wifi and improved tech) will be better. I know they sold the plaza and press box naming rights, and didn't United Airlines buy the overall naming rights? United Airlines field @ LA Coliseum or whatever?

Personally I see a pretty clear path to re-coup and long-term profitable revenue streams. The NASCAR money alone will pay a nice chunk of the note.
It is unlikely that this would be the nature of Miami's agreement as these revenues would accrue to the owner.

OT for the LA guys. Daughter has lived in Glendale for 20 years. Now joining Apple in Culver City. Not California rich. Have been looking in North Inglewood for real estate. Do the SoFi investments make the rest of INglewood a less questionable area?
 
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Pretty high percentage of the comments here favor Hard Rock. I don’t think tropical Park has the traction many think it does:




Again, for the 11,000th time, this has as much to do with UM having the safety of stadium sovereignty and program security as anything. That is the most important component. Anyone who doesn't understand that really needs to become informed.
 
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Dude. No one cares what an unscientific July instagram poll to a random audience says. The noobs need to be spoon-feed reality before they understand. The sell hasn't even really started yet.

Again, for the 11,000th time, this has as much to do with UM having the safety of stadium sovereignty and program security as anything. That is the most important component. Anyone who doesn't understand that really needs to become informed.

Well for one, it’s not really a random audience. It’s a group of people that specifically follow Canes football Instagram account. You really can’t get a better focus group.

Secondly, my life would be a lot easier if they did this at tropical Park, so I am not anti-new stadium. I just see way too many roadblocks and financial hurdles for this seem to ever become a reality.

Discussing those factors isn’t going to change a single thing that occurs in the future. I don’t see the need to squash dissenting or questioning opinions.
 
The difference is that USC was already playing in the Coliseum, not building a new stadium away from the current one. I like the Tropical Park idea, but I can see traffic being an issue on the 826 and without road improvements to feed from the turnpike, there as well. I remember the 45 minute crawl to the parking lot of the old Hollywood Sportatorium, I can imagine this will be similar.

Another thing is the Tropical Park area doesn't need gentrification and there will be significant push back from residents.

Lastly, I seriously doubt the administration will tell alumni and donors from the north who object to pound sand. These things get floated as trial balloons and they'll see how much outrage there is. I'd bet this isn't even on their radar right now. We'll know it is when we see an article saying "UM looking into new stadium option."

Right now, the school has cash flow, but what happens in 15 years when the new stadium needs a renovation? Look at the uphill battle to spend a few million on an IPF. Now imagine we're talking hundreds of millions. There are a lot of good reasons to move, but there are plenty of reasons for caution as well.


Not really disputing most of your points. Well, some. The only area with "residents" is along the west side of Tropical, while all of the traffic is coming in from the north (Bird) and south (Miller). I would go so far as to say the residents really don't matter here.

As for "the Turnpike", I'm at a bit of a loss here. Wouldn't people coming from north of the stadium take the "old" Turnpike to 826 and bypass the Turnpike Extension? And wouldn't the people coming from south of the stadium take the Don Shula? I would imagine that you could build a special on-ramp/off-ramp from the Don Shula to the southern entrance on Miller, thus reducing the strain on the Bird Road exit. I'm sure there would be some surface-road impact of people coming from the west, like Doral and West Kendall, but probably minimal.

But the bigger point that I was making is this. For decades, we all made a pilgrimage to the Orange Bowl. We left early, we endured traffic, and we struggled with minimal parking. We have porsters on this board yapping about how the ACC "made Miami lazy", but Hard Rock has certainly made Miami fans lazy. And, yes, I know traffic has gotten worse, etc. And we are all getting older, etc.

All I'm saying is that I'm tired of people acting as if a return to "a little bit of hardship" will be the make-or-break point on their fandom, on their game attendance. And I'm definitely tired of people acting like a renovated 35 year old stadium is some irreplaceable jewel and the best stadium possible. There are numerous drawbacks to Hard Rock, but I have tried not to make THAT the focus of my points.

Positives. "Ownership"/destiny. Revenue. Priority. Proximity. If we want to turn every conversation into an exaggeration of faults and drawbacks, I guess we could do that too, but it's not my preference.

I understand some folks like Hard Rock. But let's not allow "my personal driving/parking story" to dictate what is best for the University of Miami. We might lose some Palm Beach fans and gain some Homestead fans. Let the chips fall where they may.
 
Not really disputing most of your points. Well, some. The only area with "residents" is along the west side of Tropical, while all of the traffic is coming in from the north (Bird) and south (Miller). I would go so far as to say the residents really don't matter here.

As for "the Turnpike", I'm at a bit of a loss here. Wouldn't people coming from north of the stadium take the "old" Turnpike to 826 and bypass the Turnpike Extension? And wouldn't the people coming from south of the stadium take the Don Shula? I would imagine that you could build a special on-ramp/off-ramp from the Don Shula to the southern entrance on Miller, thus reducing the strain on the Bird Road exit. I'm sure there would be some surface-road impact of people coming from the west, like Doral and West Kendall, but probably minimal.

But the bigger point that I was making is this. For decades, we all made a pilgrimage to the Orange Bowl. We left early, we endured traffic, and we struggled with minimal parking. We have porsters on this board yapping about how the ACC "made Miami lazy", but Hard Rock has certainly made Miami fans lazy. And, yes, I know traffic has gotten worse, etc. And we are all getting older, etc.

All I'm saying is that I'm tired of people acting as if a return to "a little bit of hardship" will be the make-or-break point on their fandom, on their game attendance. And I'm definitely tired of people acting like a renovated 35 year old stadium is some irreplaceable jewel and the best stadium possible. There are numerous drawbacks to Hard Rock, but I have tried not to make THAT the focus of my points.

Positives. "Ownership"/destiny. Revenue. Priority. Proximity. If we want to turn every conversation into an exaggeration of faults and drawbacks, I guess we could do that too, but it's not my preference.

I understand some folks like Hard Rock. But let's not allow "my personal driving/parking story" to dictate what is best for the University of Miami. We might lose some Palm Beach fans and gain some Homestead fans. Let the chips fall where they may.
I'm picturing the 826 being congested and people using the turnpike extension as an alternate.

Let's be honest. If you're on this board, you'll probably make the trip regardless. Most diehards will, but maybe less frequently. You won't gain enough from Homestead to offset those from Broward up to Port St Lucie, but we'll see. My point is there are multiple aspects to consider and if we end up in situation with a worse game day experience and still don't have additional revenue from naming rights, etc. then this was a lateral move. We might even find ourselves in a worse position as the stadium ages and needs renovation.
 
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Well for one, it’s not really a random audience. It’s a group of people that specifically follow Canes football Instagram account. You really can’t get a more affected group.

Secondly, my life would be a lot easier if they did this at tropical Park, so I am not anti-new stadium. I just see way too many roadblocks and financial hurdles for this seem to ever become a reality.

Discussing those factors isn’t going to change a single thing that occurs in the future. I don’t see the need to squash dissenting opinions.

Where did I try to squash anyone's opinion? I specifically said that people aren't considering the most important part of why we really need this.

As of right now, we are the 4th priority for HRS, and possibly dropping annually. We don't generate nearly as much game day revenue as the programs we compete against. And to my point, Ross is in his 80's. Someone else is going to own the Dolphins and HRS in the near future. Someone we know nothing about. What if the stadium ends up owned by a hedge fund or VC who want to generate every ounce of revenue from it and squeeze us? ****, what if it ends up being owned by a UF grad with an agenda?

Crazy, but my point is WE DO NOT HAVE CONTROL. We are at the mercy of others. Sure, logically we should always have a home as long as the Dolphins do. But who the **** can predict the next 10 years let alone the next 50? Look at what's happening to CFB, how it's becoming a "Power-2" with the SEC and B1G. How many times have you read that CFB is going to become the "AFC and NFC" in the last month? Personally I find that language fascinating. What happens when players start to actually get paid to play by universities? Mario himself has said CFB is slowing moving towards the "NFL model." What if the NFL wakes up one day 12 years from now, decides that CFB is it's COMPETITION, starts to schedule Saturday games and/or decides to freeze colleges out of NFL stadiums to "protect the playing surface?"

I think generally people can only see 6 inches in front their faces. I implore you, see the whole field. Right NOW, we have one of the richest boosters in all of CFB with a thorn in his *** who has decided to make UM athletics his personal agenda. We have a unicorn. He has the funds, the will, and possibly the right timing to give this a go, for us to have our own place, near campus, that we control, a beautiful loud af stadium in a brand-new amazing park with the fans right on top of the field, in our colors, that generates the revenue we need to compete, and that guarantee's we control our own facility security for the next century. This could be lightning in a bottle. A winning lottery ticket.

And for all those ignorantly and recklessly asserting who will and won't own, operate, and profit from the stadium, take a knee. We don't know. All we do know is that an incredibly benevolent and generous man who graduated from the U, who's children graduated from the U, who has given millions to the U over the years without asking for his name to be put on anything btw, who credits the U with a lot of his success is wildly throwing money at the AD and NIL on a daily basis to help. You have no idea whether he needs a cent of ROI on this. ****, he could even fund a stadium endowment to help cover future operating expenses and improvements (expenses that will be recouped anyway by increased game-day revenue and concerts, etc).

This is a no-brainer if we can get it done. Period.
 
Well for one, it’s not really a random audience. It’s a group of people that specifically follow Canes football Instagram account. You really can’t get a better focus group.

Secondly, my life would be a lot easier if they did this at tropical Park, so I am not anti-new stadium. I just see way too many roadblocks and financial hurdles for this seem to ever become a reality.

Discussing those factors isn’t going to change a single thing that occurs in the future. I don’t see the need to squash dissenting or questioning opinions.
bingo. its all a discussion nd we have no say in what actually happens anyways.

the traffic is 100x worse now than it has when the OB was here. its a **** show now.
 
I'm picturing the 826 being congested and people using the turnpike extension as an alternate.

Let's be honest. If you're on this board, you'll probably make the trip regardless. Most diehards will, but maybe less frequently. You won't gain enough from Homestead to offset those from Broward up to Port St Lucie, but we'll see. My point is there are multiple aspects to consider and if we end up in situation with a worse game day experience and still don't have additional revenue from naming rights, etc. then this was a lateral move. We might even find ourselves in a worse position as the stadium ages and needs renovation.
good way to phrase, no lateral moves.
 
I'm picturing the 826 being congested and people using the turnpike extension as an alternate.

Let's be honest. If you're on this board, you'll probably make the trip regardless. Most diehards will, but maybe less frequently. You won't gain enough from Homestead to offset those from Broward up to Port St Lucie, but we'll see. My point is there are multiple aspects to consider and if we end up in situation with a worse game day experience and still don't have additional revenue from naming rights, etc. then this was a lateral move. We might even find ourselves in a worse position as the stadium ages and needs renovation.


I hear you. My hope is that Saturday games would involve less congestion on the 826 than normal, but I never underestimate the potential for Dade-Broward-Palm Beach to fvck up a road so bad that it's congested 24-7.

I did mention Homestead, but I could also mention West Kendall. A lot of folks live out there that may not have driven up to Hard Rock, but MIGHT do so at Tropical. It's more of a thought exercise, in that any place you put a stadium between Jupiter and Key Largo would involve SOME people being closer and SOME people being farther. No big deal.

Allow me to cite a couple of examples from my NASCAR experience.

First, when it comes to traffic, everything is a factor of planning and manpower. We moved 125K to 150K people into and out of race events with a lot more efficiency and organization than I have ever seen around Hard Rock. Just being honest. I have no idea why traffic backs up ON THE TURNPIKE ENTRANCE. It's an expressway, by god. No lights. If the cops and DOT need to set up some cones before and after the on-ramp to push the "through traffic" over to the left 2 lanes so that people can come down the on-ramp without fear, THEN DO IT. The traffic patterns around Hard Rock are terrible, and the cops misdirecting traffic are grossly incompetent. And this happens every year. There is no reason why 65,000 people, with dedicated Turnpike entrances and 6 and 8 lane roads bordering the stadium, should have the problems that we have at Hard Rock.

So, yeah, if we just make a greater effort at Tropical, you might be surprised. I think that if we had good surface access from Bird, Blue, and Miller, and maybe even some dedicated (event-only?) ramps into Tropical from the Palmetto and the Shula, it would be amazing.

Not sure if you have been out to Disney "Springs" lately, but when you exit I-4 from the Orlando side, the ramp takes you directly into the parking garage. I realize there will be a bunch of (proposed) underground parking, but the concept is similar. Anyone who wants to park underground, exit here. Go directly from Palmetto/Shula into your garage. Just flip those lanes after the games. Takes a lot of traffic off of Bird/Miller.

As for stadium renovation, you can split that between Dade County (maintaining the gates, the field, etc.) and private business. Cigarette Racing takes the open end zone area, they are responsible for the structural maintenance of that area. You could get MasTec to sponsor the closed end zone, in return, they get signage and acknowledgement and maybe even a corporate suite they could use year-round. By god, MasTec is an infrastructure company, I'm sure they wouldn't charge us an arm and a leg to renovate the plumbing or the electrical conduit. Find a local architect or construction company to sponsor other areas, take pride, put their name on ****e. Who's going to want to have their corporate name on something that looks like garbage?

Just my 2 cents. I have seen this play out at MASSIVE racetracks across the country in a variety of markets, both urban and rural. I could tell you about the casino deals (Kansas, Delaware) or the multi-day concert festivals (Daytona, Las Vegas, etc.) or the RV shows (nearly every racetrack) or all of the different kinds of events you can hold when you have good road access and adequate parking and a big venue just waiting to showcase some events.

ALL OTHER EVENTS besides football (i.e., tailgating) would KILL for those 16K underground parking spots. Who freakin' tailgates before a Metallica concert? If you had event-dedicated expressway access that takes you straight to the underground parking, Tropical could be a PREMIER event center that barely even impacts the outdoor portion of the park.

That's all. Let's just try to be positive about the possibilities, instead of constantly turning the conversation into straw-man arguments about how a renovated Tropical is going to bankrupt Dade and/or UM, and how Jesus Christ himself died on the cross to give us Hard Rock.
 
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Where did I try to squash anyone's opinion? I specifically said that people aren't considering the most important part of why we really need this.

As of right now, we are the 4th priority for HRS, and possibly dropping annually. We don't generate nearly as much game day revenue as the programs we compete against. And to my point, Ross is in his 80's. Someone else is going to own the Dolphins and HRS in the near future. Someone we know nothing about. What if the stadium ends up owned by a hedge fund or VC who want to generate every ounce of revenue from it and squeeze us? ****, what if it ends up being owned by a UF grad with an agenda?

Crazy, but my point is WE DO NOT HAVE CONTROL. We are at the mercy of others. Sure, logically we should always have a home as long as the Dolphins do. But who the **** can predict the next 10 years let alone the next 50? Look at what's happening to CFB, how it's becoming a "Power-2" with the SEC and B1G. How many times have you read that CFB is going to become the "AFC and NFC" in the last month? Personally I find that language fascinating. What happens when players start to actually get paid to play by universities? Mario himself has said CFB is slowing moving towards the "NFL model." What if the NFL wakes up one day 12 years from now, decides that CFB is it's COMPETITION, starts to schedule Saturday games and/or decides to freeze colleges out of NFL stadiums to "protect the playing surface?"

I think generally people can only see 6 inches in front their faces. I implore you, see the whole field. Right NOW, we have one of the richest boosters in all of CFB with a thorn in his *** who has decided to make UM athletics his personal agenda. We have a unicorn. He has the funds, the will, and possibly the right timing to give this a go, for us to have our own place, near campus, that we control, a beautiful loud af stadium in a brand-new amazing park with the fans right on top of the field, in our colors, that generates the revenue we need to compete, and that guarantee's we control our own facility security for the next century. This could be lightning in a bottle. A winning lottery ticket.

And for all those ignorantly and recklessly asserting who will and won't own, operate, and profit from the stadium, take a knee. We don't know. All we do know is that an incredibly benevolent and generous man who graduated from the U, who's children graduated from the U, who has given millions to the U over the years without asking for his name to be put on anything btw, who credits the U with a lot of his success is wildly throwing money at the AD and NIL on a daily basis to help. You have no idea whether he needs a cent of ROI on this. ****, he could even fund a stadium endowment to help cover future operating expenses and improvements (expenses that will be recouped anyway by increased game-day revenue and concerts, etc).

This is a no-brainer if we can get it done. Period.
When you use phrases like no one cares, noobs need to be spoon fed and take a knee it sounds like you’re trying to squash conversations opposing or questioning your position.

Regardless, like I said before, when it comes to me all I want to know is how much it’s going to cost and who is going to pay for it.

I haven’t seen either question addressed with even in a hint of certainty.

Until then, I will chalk this up to being a total pipe dream that’s never going to happen. Because in addition to the billion dollar plus price tag, I don’t think many of you even come close to understanding the blowback this will get from local residents in this area.
 
When you use phrases like no one cares, noobs need to be spoon fed and take a knee it sounds like you’re trying to squash conversations opposing or questioning your position.

Like I said before, when it comes to me all I want to know is how much it’s going to cost and who is going to pay for it.

I haven’t seen either question addressed with even in a hint of certainty.

I am quashing people making these absolute and uninformed assumptions and then coming to conclusions based on them. If you look at the language I use for what I put forth, I don't say that "Ruiz is paying for it all, don't worry," as that would be exactly what the people I am telling to take a knee are doing. I am saying, "we don't know." So let's wait and become informed first, ya? But there is certainly ancillary evidence to date that would suggest this could be exactly what we want it to be.

As for the "noobs" part I was clearly referring to the idiocy of an early unscientific poll (on any topic, really) where most people (as illustrated above) are coming to ridiculous uniformed conclusions without having been given full info yet. For gods sake, we haven't even seen the plans yet, let along dove into logistics.

And yes, we agree, OF COURSE the money will be what matters. Please re-read the last para of my post you responded to.
 
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I hear you. My hope is that Saturday games would involve less congestion on the 826 than normal, but I never underestimate the potential for Dade-Broward-Palm Beach to fvck up a road so bad that it's congested 24-7.

I did mention Homestead, but I could also mention West Kendall. A lot of folks live out there that may not have driven up to Hard Rock, but MIGHT do so at Tropical. It's more of a thought exercise, in that any place you put a stadium between Jupiter and Key Largo would involve SOME people being closer and SOME people being farther. No big deal.

Allow me to cite a couple of examples from my NASCAR experience.

First, when it comes to traffic, everything is a factor of planning and manpower. We moved 125K to 150K people into and out of race events with a lot more efficiency and organization than I have ever seen around Hard Rock. Just being honest. I have no idea why traffic backs up ON THE TURNPIKE ENTRANCE. It's an expressway, by god. No lights. If the cops and DOT need to set up some cones before and after the on-ramp to push the "through traffic" over to the left 2 lanes so that people can come down the on-ramp without fear, THEN DO IT. The traffic patterns around Hard Rock are terrible, and the cops misdirecting traffic are grossly incompetent. And this happens every year. There is no reason why 65,000 people, with dedicated Turnpike entrances and 6 and 8 lane roads bordering the stadium, should have the problems that we have at Hard Rock.

So, yeah, if we just make a greater effort at Tropical, you might be surprised. I think that if we had good surface access from Bird, Blue, and Miller, and maybe even some dedicated (event-only?) ramps into Tropical from the Palmetto and the Shula, it would be amazing.

Not sure if you have been out to Disney "Springs" lately, but when you exit I-4 from the Orlando side, the ramp takes you directly into the parking garage. I realize there will be a bunch of (proposed) underground parking, but the concept is similar. Anyone who wants to park underground, exit here. Go directly from Palmetto/Shula into your garage. Just flip those lanes after the games. Takes a lot of traffic off of Bird/Miller.

As for stadium renovation, you can split that between Dade County (maintaining the gates, the field, etc.) and private business. Cigarette Racing takes the open end zone area, they are responsible for the structural maintenance of that area. You could get MasTec to sponsor the closed end zone, in return, they get signage and acknowledgement and maybe even a corporate suite they could use year-round. By god, MasTec is an infrastructure company, I'm sure they wouldn't charge us an arm and a leg to renovate the plumbing or the electrical conduit. Find a local architect or construction company to sponsor other areas, take pride, put their name on ****e. Who's going to want to have their corporate name on something that looks like garbage?

Just my 2 cents. I have seen this play out at MASSIVE racetracks across the country in a variety of markets, both urban and rural. I could tell you about the casino deals (Kansas, Delaware) or the multi-day concert festivals (Daytona, Las Vegas, etc.) or the RV shows (nearly every racetrack) or all of the different kinds of events you can hold when you have good road access and adequate parking and a big venue just waiting to showcase some events.

ALL OTHER EVENTS besides football (i.e., tailgating) would KILL for those 16K underground parking spots. Who freakin' tailgates before a Metallica concert? If you had event-dedicated expressway access that takes you straight to the underground parking, Tropical could be a PREMIER event center that barely even impacts the outdoor portion of the park.

That's all. Let's just try to be positive about the possibilities, instead of constantly turning the conversation into straw-man arguments about how a renovated Tropical is going to bankrupt Dade and/or UM, and how Jesus Christ himself died on the cross to give us Hard Rock.
Idk if mas will get involved bc they’re building their own stadium by the airport for the soccer team. They may not even see the need for any tropical park venture but it is a good idea. I’d get the dimare family and lennar in there. A lot of comp for home building get the name up
 
Idk if mas will get involved bc they’re building their own stadium by the airport for the soccer team. They may not even see the need for any tropical park venture but it is a good idea. I’d get the dimare family and lennar in there. A lot of comp for home building get the name up


I know they are building the soccer stadium, but it will likely not be used as much as an events venue. Not many of the "soccer-only" MLS stadiums are.

Everyone keeps analyzing this as some sort of ROI exercise. Jose and Juan have money to burn and they love UM.
 
I know they are building the soccer stadium, but it will likely not be used as much as an events venue. Not many of the "soccer-only" MLS stadiums are.

Everyone keeps analyzing this as some sort of ROI exercise. Jose and Juan have money to burn and they love UM.

In the end it always becomes an ROI exercise.
 
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