that's what i am asking. game-day food/beverage, parking and merch, what else? where are the other revenue streams assuming they are not going to operate the stadium.
the hospital is easy, it is a research hospital that is tied into their academic medical program. the legal purpose issues is trite, a simple change in the articles can fix that
Here's what I would say, and I promise you - no agenda, this is just based on what I know from having worked in the industry and seen the revenues and contracts:
---Game-day ticket sales - this one is probably not going to result in some big windfall, we are probably right back to the same spot whether we go to "Tropical" or stay at "Hard Rock". The real money-maker (which I do not think we would do, as a one-off private school) would be if we had our own "ticket processor" and did not use Ticket *******. We did this at Speedway/NASCAR, we charged the ticket fee and kept all the money. All it really cost us was a call center, which is something we CURRENTLY have with the UM Ticket Office and/or the UM Capital Fundraising group. Again, highly unlikely UNLESS we were also the manager of the facility, but I'm just saying...them there "ticket fees" are a motherfvcking goldmine.
---Parking - this one is almost pure gravy. Not sure what our split is with Hard Rock, but I think they retain almost all of this, particularly the "SunPass" yellow lot revenue. Miami might get a percentage of Orange lot/Green lot. Given the layout of Tropical, you could probably charge a price premium for really good Orange Lot/Green Lot locations. THINK UCF. Trust me on that one, one of my best friends is a former athlete at UCF and still has season tix. Also, per my earlier post, we are going to have to explore the legalities on the parking, as you would effectively be converting a public park to private use for 8 hour blocks 7 days out of the year. STILL NOT AS EGREGIOUS AS WHAT THE MARLINS DID, but it will require delicate negotiation. Bottom line, if Miami is able to create some sort of a mixture of parking revenue at Tropical and some "premium tailgating" on campus, this would be money we simply don't make currently.
---Food/bev rev - UM already has an arrangement with a food supplier to run all of the cafeterias and food operations on its multiple campuses, plus we have warehouse space (not on campus). Stadium food is MOSTLY basic, you aren't talking tons and tons of menu items. You could open up certain spaces to be manned by local restaurants, so you could have a "Versailles stand" selling Cuban sandwiches under a "name brand". Food prep off-site, just send over staff for 7 events. Easy peazy, plus you collect a royalty on third-party vendors. But for the "basic" food joints, the burgers/dogs/fries/Cokes, you rake in the money hand over fist that you are simply NOT getting currently. I'm not sure if UM gets a penny off of food/bev at Hard Rock - we don't "sell" food/bev to ticketholders, we don't manage it, and we aren't involved with the money collection, so I don't see anything that enables UM to audit Hard Rock food/bev and claim a cut.
---Merch - this one is almost non-existent at Hard Rock, and could be a LOT better in our own place. Whether you outsource to Fanatics (many MLS soccer teams do), you can still create a seamless "storefront" and delivery system that allows for shipping, gameday pickup at stadium, or even on-campus pickup. You could also have a couple of "haulers" like NASCAR does, essentially 18-wheelers with a pop-up side that turns the hauler into a portable storefront. I could go on and on for paragraphs on merch setups, but I'll save that. In short, merch sales are almost non-existent at Hard Rock.
