IMO, it's always a mistake to talk about HS recruits' wants/preferences in absolutes or in binary terms. Some kids care about program tradition, others rather build something new. Some kids want to stay close to their family/friends, others want to get as far from home as possible. Some kids want to play with their friends and current teammates, others prefer to play with savages from around the country. Some kids only want to go to a winner, others prefer to be part of a turnaround. Most kids do care about how many players go to the NFL from a certain school, but then you have others where as long as the schools sends some players to the league that's enough (they just want to know it's possible). Some kids care a ton about quality of education, other kids don't really value the degree much. On top of all of that, there are often bags to contend with for blue chip kids (but even then there are those rare kids/families who make it known they aren't looking for a bag and attempts at a bag drop actually hurt the recruitment).
At the end of the day, they are kids and their opinions are everywhere, and they often hold many different preferences and priorities all at once (which are all subject to change anyway, because they are teenagers). Good recruiters figure out what individual recruits prefer and sell hard on their school's strengths. Great recruiters can change a kid's mind and have some effect on a kid's priorities (to more closely mirror the school's strengths).
As far as Maason Smith is concerned, he seems to really like our defense and our system, he sees that we are winning right now, and he knows enough about our history to recognize we have put DL into the league in the past and we are about to put a few into the league in the 2021 Draft. Obviously, he's a clear 5* at a bag position in Louisiana, so I'm just not expecting him in this class.
But with the above, we have a legitimate shot. If you'd asked me 12 months ago about a kid like this, I would have said you're dreaming.