its a brand, but it isnt this massive brand compared to Messi and it isnt close.
@Rellyrell already went into specifics with the myth of the UM brand. when we're rolling, which was 20 years ago in a very different tv market with a very different viewer, we were highly watched. a lot has changed since then though. also w the ratings, our biggest draws were still the big games that get big draws now. we weren't getting numbers for the bulk of our schedule.
Messi is LeBron level in terms of interest and draw. UM can't compete w either in their local market. UM is just lucky Messi is MLS and Apple TV only and not a higher rated sport like the NBA and the Heat which dominate the market. either way, theyre not in competition with each other anyways.