- Joined
- Dec 22, 2011
- Messages
- 47,465
I get what you're saying but I think even if we accept your entire premise that national eyeballs would easily negate UNC getting a larger share of a smaller market. UNC Football simply isn't a "national brand" at this point.
Answer me this and even use the current state of both Miami and UNC Football as the test subject. Is there a single Week 1 same timeslot game against a hypothetical B1G opponent where UNC being the ACC opponent would get higher ratings than Miami in that slot even if they crush it in the local market? I don't think it would be remotely close even if Maryland was the opponent.
I agree with you, and I have always argued that (a) Miami grads (and fans) are more national than regional, and (b) lots of people hate-watch Miami.
So it's a complicated analysis.
I will also say this, from a risk-reward standpoint. I believe part of the reason that UNC is "extra" desirable to the Big 10 is because they could do some damage as a member of the SEC (assuming UNC spurns the Big 10).
Think about this, the SEC already has Florida. If the Big 10 wants to get into Florida, it can take one (or two) schools like UM and/or F$U that IN-STATE trail the University of Florida in viewership/fandom (again, for the moment, ignoring the "national" argument).
However, in North Carolina, if the Big 10 fails to secure UNC and UNC goes to the SEC...the dropoff is STEEEEEP. No way in **** will taking NC State, Duke, and/or Wake Forest be a sufficient "substitute" if the Big 10 loses out on UNC.
Just my 2 cents.