I'm sure football will be the main driver. It's a "what have you done for me lately" world.
Let's look at 2022. UM announces it is finally making a commitment to football, all that noise. And what was the viewership result after a 12 game season?
Average # of viewers per week -
#49 UNC - 849k
#59 UM - 609k
And look at the list of teams that cracked 4 million viewers in 2022. From the ACC,
Clemson 3x
FSU 2x
Nc St, Pitt, Syracuse
Certainly matchups have a lot to do with it. Syracuse probably makes the list because of Clemson. Yet UM doesn't make the list- my guess is everyone knew Clemson was going to stomp UM into a mud hole and no one wanted to see that, but they expected Syracuse would be competitive with Clemson (and they were).
And the other interesting numbers are in 2021. UM and UNC drew about the same number of average viewers (a bit above 1 million). So UM under Diaz had a little under twice as many average viewers per game than UM under Cristobal.
It kinda makes sense though. From personal observation - when UM started rallying at mid point of 2021 , I got interested and watched every game. In 2022, I turned the game off at halftime of MTSU and didnt watch another full game after that. Obvious how the season would turn out.