It seemed to me this whole time it was more important to have bag willing donors than a specific city, and we were over valuing what this would do for the Miami and USCs of the league. People need to be willing to throw away money for wins, not intelligently advertise for the dollars to get big in NIL. In a big city there are better advertising investments like pro teams, actors, artists, models etc if you want a spokesperson and aren't a highly invested alum prepared to take a loss. All things equal, sure a bigger city presents more opportunity. But I am not betting on Miami out paying on NIL compared to mega boosters in cities that are smaller, so it is going to be the same fight as before - selling history, location, and to some extent private education experience.