I was reading an article yesterday on changes in staff, etc since the onset of the transfer portal and NIL.
UGA's recruiting department must be massive. They have a separate HS and Transfer portal staff. Under the HS recruiting, their staff is assigned by region, or in the case of the state of Georgia, by High school. I would imagine the big feeder high schools OOS have guys assigned to them, too. These staffers are the ones to build the relationship with the recruit and then the position coach comes in and gets involved with those at the top of the board.