All of that just to say "I didn't get it, and I wish that they would have found someone that either is not Black, pretends that they aren't Black(but is), or turns it down considerably, so middle America doesn't crap their pants." I remember my father once saying about Snoop "They put him in commercials now, because he isn't dangerous anymore, he's acceptable to middle America, because he's been neutered. The Snoop that I remember, would have massacred this version"
K.Dot is still dangerous and in a proud tradition dating back to the Doors, he went and did his set and obviously doesn't care about the consequences. I think the NFL thought he would wuss out and not take any stands, and he told them to kick rocks, which is something that has been missing from music for a long, long time.
For the first time in well, ever, the Super Bowl halftime show wasn't designed for middle(IE White) America, and we are seeing people flip out because of it. It's almost like K.Dot did this ON PURPOSE. Think about it, he intentionally left out some of his biggest hits, and replaced them with deep cuts. The one major hit he left in was a diss track, that makes fun of arguably the biggest pop rapper of the last twenty years. It's almost like he was intentionally saying "I'm not going to do what you tell me to do, I'm going to run this my way, and if you don't like it, oh the F well".