But maybe 5-10% of those businesses in South Florida care, whereas **** near 100% in the south do. You are also going way, way too hyper local. Yea there may be 3 dealerships in Tuscaloosa, Auburn, or Athens. But there are a **** of a lot more than that in Birmingham, Atlanta, Nashville, etc. I mean, taking UGa and Atlanta alone, the two are maybe an hour from each other. This is not Miami to Gainesville or Tallahassee situation.
I live in Atlanta. This city is dominated by SEC schools and their alumni networks, and in the fall it is all anyone will talk about at work, bars, etc. It really is the capital of the south, and that includes college football. If you don't think a ton of businesses here are lining up to get Georgia, Auburn, Alabama, Tennessee, etc. recruits marketing dollars to the masses of alumni living in the area, you are sorely mistaken.