It's apparently a "character issue". I looked this up in the FSU/FU recruiting playbook, Appendix B., Definitions: Character Issue: The moral deficiency characterized by a recruit choosing another program. By definition, this defect only surfaces pursuant to the recruit's decision, and as such should not be considered a failure or deficiency on the part of the recruiting staff, but actually an indicator of recruiting prowess and moral superiority.
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E.g: "After serving the recruit mayo and mac at his final meal, the recruiting staff did not follow up with him for a month because he was a lock, only for him to commit to the school's rival. The staff were relieved that this character issue came to light early in the process, and moved on to other targets who were willing to sign NDAs regarding the macaroni."