954Cane'21
Recruit
- Joined
- Nov 10, 2017
- Messages
- 284
I think there might be a psychological shift in prospective college students now days. As my name indicates I’m class of 21 at Miami and I’m from broward. I was one of maybe 30-40 kids from Thomas, CG, U school, N broward, pine crest, St. Andrews, and AH that decided to stay near home and go to UM. That’s 30-40 out of 8k ish private school seniors.15-20 years ago going away for college wasn’t a large factor, but nowadays especially in private schools the growing trend is a feeling of “I gotta get the **** outta S Florida” because more and more seniors are coming to the realization that s Florida is it’s own bubble. I stress the private school part because the bulk of private school kids attend private school in order to attend top out of state universities while most public school guidance counselors focus on getting their kids to UF and FSU so attending those schools is held in higher regard. If our recruit’s classmates are pushing the “anywhere but here” attitude then we have to be proactive and realize that we’re fighting a cultural standard. While I think recruiting the local area is important because our local recruiting pool is so **** good, it’s not going to do a whole lot if the kid simply wants to go away for college. Anyone who has looked at the freshman class breakdown of UM over the last couple of years will notice that a solid 45-60% comes from the NE. Our marketing slogan works a LOT better to seniors from cold weather states. UM’s campus is a f’ing resort....to everyone but s Florida kids, because they grew up going to the beach and seeing palm trees everyday. The whole “come to sunny South Florida” doesn’t really carry a lot of weight with our local kids. Psychologically Miami is an easier sell to a 5* from NJ, LA, GA, etc because it still has the magic to it. For our s Florida kids our biggest sellable factor is just another day at home, which to senior isn’t very exciting.