After all, they do have an incentive to see increases in a department’s revenue: They earn a percentage on any new annual growth. Over a 10- to 20-year period, that percentage decreases from, perhaps, 22% in the first few years to 2% by its end, as the firm meets its original principal investment. Weatherford describes this as taking a “revenue royalty.”
If there is no growth, the firm does not take a cut.
“They are not mandated to pay us back the money we give them,” Weatherford said.
These capital firms are built around investing wisely in revenue-generating entities. Why take a risk on the unstable situation in college sports if you aren’t guaranteed a profit?
“I deeply personally believe in college athletics,” Weatherford said. “As an ex-athlete, I owe a lot to it and so does my family. We believe in college athletics. I don’t like the fact that 10 to 15 teams have a chance to win a national title every year. I’d like that to be 40-50. It’s not a level playing field. Not everyone has the resources to compete.”