What’s this mean about the Pop Tarts Bowl?

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I assume Mister Tarts is a Grandfather ala the moniker Pop? But what is Mister Tarts famous for to consider naming a Bowl Game after him?
dazed and confused smoking GIF
 
If you’re going to play in a ******, meaningless bowl game, you might as well play in the most ridiculous, ******, meaningless bowl game.
 
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Oh My God Wow GIF

Guys. This is must win now. If you lose, you are walking home.
 
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I read somewhere that the pop tart bowl will be the most watched bowl game, not for a conference championship. People want to see Cam and the offense.
 
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I think it’s hilarious. Refreshing to see an organization not take themselves too seriously and have some fun with it.
100%. There isn't a single non-playoff bowl game that's "important". ****, let's not forget this is sports - none of this is actually important. They're having fun with something that's supposed to be fun.

We need more of this in the world, not less.
 
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Better idea.... Make the coaches both dress up as Pop Tarts. I'll consider it a proper punishment for Mario's November collapse. Oh, and the loser has to wear it to the press conference, and plane ride home.
 
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