I listened to the beginning of that nonsense, and the main takeaway is that they KEPT emphasizing academics, over and over and over again.
Which is NOT going to be the primary driver here.
The Big 10, which has PREVIOUSLY used AAU membership as a benchmark, is desperate to take Notre Dame, which is NOT NOT NOT in the AAU at this time.
The SEC, made up largely of state universities in the southeast, has seen multiple member institutions rising up in the US News rankings, as state populations soar, more kids apply, and nobody in the southeast builds additional state universities. Texas is a great academic institution, and will be joining the SEC soon. ****, even POSSIBLE candidate for SEC membership F$U has experienced a bewildering climb up the US News rankings, going from a triple-digit ranking to a tie with Miami.
So with the Big 10 NOT being as academics-driven, and the SEC being "better" academically than ever before, I have no idea why those two clowns were focusing all of the "fit" discussion on academics.
KEEP IT SIMPLE STUPID.
It's all about the TV markets. Everything else is a distractor.