Casuals and die hards are turned off by the subjectivity of CFB's ranking / playoff selection process.
The expectations with "a playoff," and NIL, is that college will be professionally (<------ key word) run.
CFB players are paid professionals. Amateur status is dead. Therefore, a transparent and objective selection process for the post season is the minimal expectation. Long gone are the days where CFB players are considered to be "student athletes," "kids on scholarship," etc. That's American History. Done. Finito.
IMHO, The more things stay the same with the powers that be in the NCAA (subjectivity/bias, etc.), the more it will turn people off.