You're not wrong. But regardless of the fact Jimmies and Joes matter most, coaches and culture still matter to winning, getting national attention, and having a fulfilling life, all of which I would argue are vastly more important than a marginal difference in NIL.
Look at what coming to Miami has done for Cam. I'll give some credit to Dawson that he is slowly developing him into a better QB. But has he progressed that much from Washington State? I don't think so. Instead, he stepped into a cohesive unit that was plug and play for him. Now all his best attributes are showcased, and all his weaker ones he needs to work on are manageable.
With Wiley, we have a DC in Guidry and a LB coach in Nicholson who want to build their defense around OLBs with speed, intelligence and force. That way they can put their CBs in man press, and blitz or spy from anywhere on the field. KWII fits their ideal profile to a tee. And he slips in behind what should be a Top 10 DL corp and joins a class that is already a Top 10 DB corp. The pieces all fall into place for Wiley to showcase his talents.