What kind of BS is that? Why shouldn't we have say in when our own games are scheduled?
Because the whole conference relies on TV money. When networks are paying your conference for the right to show your games, you let them determine the TV schedule. Business 101.
And, because of the ACC's awful television contract with ESPN, ACC games are served up as appetizer for ESPN's SEC fare, which is promised a certain amount of appearances on ESPN, ESPN2, and ESPNU in prime-time, taking up those slots.
End result being, I hope you like noon and afternoon starts, because there will be a lot of them in the future. Think I read somewhere that over 3 quarters of ACC games were played at 3:30 or before in 2012.