... its pretty simple, if we move to the B10 or SEC nobody is going to give a single **** about spending an additional couple million to switch even if that is what it would cost - which is nbd.
Everyone here is ****ting on Adidas constantly but yall shouldn't be so happy UA/Adidas are exiting CFB deals. The competition is a major positive. We are going to exit our deal with Adidas and have absolutely zero options other than Nike and what will be a very subpar deal when they have nobody willing to even get close to out spend them...
I mean maybe Fanatics is going to be entering the competition?
Here's the thing (and I'm going to be nice).
You are equating lack of competition with "a subpar deal". And that's just not true.
In fact, in an ideal situation, here is EXACTLY what happens:
Nike/JB offers us a tiny guarantee (i.e., the value of the equipment and merch provided to the teams) and does a HEAVY royalty deal. Then, you do not have to even WORRY about the offer, you know that you will make money on every item you sell. And if you perform well, and if you market properly, you will make a ****-TON of money.
Chef's kiss. Because Nike is incentivized to sell and UM is incentivized to sell. The more you sell, the more money that BOTH PARTIES make. Everybody is happy. Nobody gives a **** if the "guarantee" was six million per year or seven. **** all that.
Look, I don't know if you are really believe that capitalism and economic models are so simple ("ya gotta have competition, dude") or if you are just trying to win an argument. But the competition is BETWEEN SCHOOLS. We are all on Fanatics. We are (mostly) all on Nike. So now the "competition" is about who wins more, who sells more, whose stuff looks better. And the competition is NOT "oh, does adidas want us more".
I don't know where you've been for the last 50 pages (and 100 pages on the other thread), but we are simply NOT SELLING AS MUCH MERCH WITH ADIDAS AS WE DID WITH NIKE. So if you want to keep blowing that ***-trumpet about "guaranteed money", you'll be the only one doing so.
As I've pointed out, the differential of a couple of million dollars per year (in the "guaranteed" portion of the contract) is ***-wiping money compared to our NIL budget or our TV and conference shares. Meanwhile, our fans are buying less merch and the recruits are hesitant to rock adidas for 3 to 5 years. AND WE COULD EASILY MAKE UP THE GUARANTEE DIFFERENTIAL WITH MORE SALES AND MORE ROYALTIES.
So what's it going to take for you to embrace economic realities? While you are yapping about "we need a competitive bidder", we are losing recruits and we are losing merch sales.
Are you really going to die on the hill of "but but but, we need three competitive bidders to enter into any contract because that's the only way we can get paid"?
Ridiculous.