Not only did Shapiro write the questions, he obviously wrote questions, (ie the gambling), that would either make sensationalist headlines or make the NCAA dig even more. He knew the allegations were false but threw them in there anyway
That's absolutely correct, IMO. A year ago when the gambling questions surfaced I wanted to laugh at the absurdity, but I realized I should probably cry, because the NCAA would be gullible enough to believe it and pursue it.
When topics like "inside information" and "key injuries" and "fixed games" surface, you literally can't divide by enough to make up for the gap between perception and reality. 100x wouldn't do it.
When I worked in Las Vegas sportsbooks as supervisor it was particularly pathetic when the Nevada Gaming Control Board would visit. That was once or twice per year on average. They'd bring a handful of employees, including trainees. Take a tour for an hour or two and ask questions. The first time it happened I assumed they'd be remarkably sharp, a cut above. Hardly. The mythical aspects of sports betting and oddsmaking attached to them, just like the public in general.
I'll never forget when one young blonde woman from the control board pulled me aside at the Horseshoe and said, "I understand you put the numbers up in the morning. I bet you really have to keep an eye out for the guys with the inside information." Restraining myself right then and there was one of the challenges of my life. I can invent wild stories with a perfectly straight face and tone. If ever it was called for, it was that moment. I also had to fight back laughter. Unfortunately I didn't want to get in trouble with the gaming board so I gave her the straight scoop: "Not really. They don't know much of anything, not any more than we do and not enough to consistently overcome the 11/10. We use reliable power ratings to hang the number. Then we sit back and take our chances."
She was flabbergasted. I told her the bettors were life and death to make it to the window on time and the sportsbook was life and death to make sure the employees show up on time. That's still the way it is, and decades from now it will be the same. But the NCAA and public have to believe something murky and mysterious is going on. After all, it's technically illegal in this country, and now being pursued more and more, thanks to charming Bill Frist and his last minute attachment to must-pass port security legislation during the lame duck senate of 2006.