Efficient? Nah. Much more volatile environment. What nil created is a chance for all schools to be heard. I'll give it that. But it's a very different level from one to the next. You see what we doin but our blueprint for nil is VERY different from what most schools can pitch. Us, usc, Stanford, vandy & northwestern are really the only schools out there who can move independent of a LARGE PORTION of their community on board. Really helps when you have MULTIPLE billionaires all on the same page. We're actually finally starting to chip away at the local opportunities for nil finally. That's why you're seeing several collectives pop up for us. Our alumni base is very different from most universities where not an overwhelming number of us are locals. But our marketing machine is real. Starting to see that take effect.