I agree with much of this and only add a few obvious points. First, the “collectives” such as those at UF and FSU exist ONLY to pay players to play for a school. That is NOT selling a person’s NIL. A company, like LW is, in theory, paying a kid to advertise its products. As an illustration, how many college football fans have now heard of LW and are predisposed to buy its products over it’s competitors? See how that works. The company has bought national attention by its advertising. Second, I think it is unlikely that huge publicly traded corporations will get into the NIL business. Their managers owe a fiduciary duty to shareholders to maximize value of the company. It would be impossible to claim that paying an unknown high school QB millions of dollars to attend Tennessee adds any value to Coke, Mercedes Benz, or Jack Daniels. Having a star NFL QB or an NBA all-star push your insurance, booze, or shoes will certainly increase sales. And finally, Billionaires who own businesses do not answer to boards or shareholders. So, if T Boone Pickens wants to spend fifty million dollars to enjoy going to Pickens stadium on Saturdays in the fall, he can use his chump change to do it. He just must have the players appear in his TV ads or sign at car dealerships he owns. I just pray that my Canes have lots of Billionaires who want watch great sports at their venues. That is all.