The NCAA has so much less power to regulate this issue than they even understand. So much so that this is laughable.
NIL was created because of a US Supreme Court decision which means actual law. The NCAA is now being forced to figure out a Supreme Court decision which are notoriously ambiguous. As such, any punishment the NCAA even tries to impose will be litigated through the court systems, which now have jurisdiction because of the Supreme Court decision. The NCAA is dead in the water on this issue within the confines of the legal system. And if pressed, schools will appeal any punishment all the way to the high court, which will take 5-10 years afte which no one will even remember what the infraction was.
NIL has completely neutered the NCAA’s role as an enforcement body. This is like the parent of a child actor living off the money the child makes and then trying to ground the child for misbehaving. Good luck