The San Francisco TV market is 6th nationwide, with Seattle-Tacoma 12th. Washington DC 9th, Charlotte 22nd; 2022-23 Nielsen rankings.
No doubt a complex issue but why wouldn’t the B1G want more exposure in the West Coast? Yes, USC is the prize and UCLA the partner but would USC/UCLA vs any B1G school not named Ohio State, Michigan, or Penn State draw viewers in SF-PNW? Right now USC’s only rivals are UCLA, and ND if they continue to play. UCLA‘s only rival is USC. Unless the two California schools play any or all of the big three annually I don’t see true rivaleies. Has the conference released future schedules? To be honest, I haven’t paid close attention. I assume they are dropping a divisional format, like everyone else seems to be.
Oregon is a very good program right now, and Washington seems to be rebounding. It would help with Stanford and Cal were competitive. Academically, Stanford and Cal check every box don’t they?
I’m not sure what UVA, UNC, or Virginia Tech bring to the table. At least for football. is it because if the B1G doesn’t take two of them, the SEC will?
Georgia Tech would give the B1G a presence in the Atlanta market, but I presume the market is dominated by UGA. Like Stanford and Cal, it would help if Georgia Tech was more competitive. But I believe they rank very high academically, no? Like Stanford and Cal.