Look, I don't disagree with you in certain regards. Lots of posters want to make Oregon the big don in the Pacific Northwest, but that's just because of Nike and Phil Knight. Washington has the stronger overall resume, and has Seattle as a market as well, which beats out any TV market in Oregon.
I think the same things are true for both of them, though. From the standpoint of most of the rest of the country, they are out of sight and out of mind. Very few people outside of the northwest follow those schools or care about those schools. And while that is harsh, what are we supposed to do about it?
I think it's pretty telling how the Big 10 went from "of course Washington/Oregon are next" to "not so fast, my friend". I just think the numbers for TV are SOOOOO bad compared to east coast teams that it really doesn't matter (for now) about "federal funding" or anything else. It's also telling that USC and UCLA are not really concerned with them or lobbying to get Washington/Oregon.
I've tried to say it multiple times. This is not just a linear "see, we have good ratings in our home market" kind of a situation. You have to look at the synergies at every level, you are no longer arguing "Your markets + My market = an increase".
Washington is a worthy school with minimal east-coast appeal. I think Washington gets in if the Big 10 goes to 24 teams.