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- Nov 3, 2011
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That's another added benefit that I wasn't thinking about, but I don't think we are just talking about the economic stability of ESPN, but rather ESPN can play hardball b/c they can say 'who else are you going to get to counter what we offer'.To borrow finance language, B1G is using a diversified portfolio strategy (both in terms of teams and networks), while the SEC is using a blue-chip strategy. Both can win, but longer-term, B1G would seem to be better positioned to weather the ups/downs of market dynamics and also has the ability now to expand their reach far beyond a single geographic region. Long-term, that seems like a more sustainable strategy, not unlike the NFL's.
Don't get me wrong, I am not saying that ESPN is going to offer them $25M per team per year, but just saying that they may not be that motivated to match or exceed the BIG10's deal.