One issue is it is a small private school. The undergrad enrollment is 7,000. Less than Miami. So they are not going to have a huge stadium filled. Also, the Dallas area is filled with UT, Oklahoma, TCU, A&M alumns. But one thing is they have some very wealthy boosters.People know. But having it and wanting to spend it are two different things. They basically went to the ACC title game with an NIL budget of basically nothing ill bet. But now that the stakes are higher..They will need to promise Lashlee a significant boost in NIL for him to keep this going. Im sure that was spoken about in his extension. Also, im sure he spoke about promoting the football program more too. For them to be a 10-1 team..their fan support is worse than ours! lol.