Back to your rant, which is also a personal issue for me in that I represented many an Atlanta rapper whose music I could not stand, and I am a rap aficionado going back to PE, Rakim, NWA, Ice T, EPMD, Ghetto Boys, etc…
Rap back then, and thru the mid-90’s with Pac and others had a specific message. And the message was different from rapper to rapper.
PE was militant/political
NWA was street/political
Pac and Biggie wrote poetry to music
But each had something they needed to say which told a personal; story. I find rap today boring because no one has anything to say which is personal to them. A LOT of this is because of record labels. From my time with Gucci Mane, Franchize Boyz, Lucci, etc…I asked all of them what happened to rap. The answer was always pretty similar.
1. The labels do not want political rap. They are not interested in creating any waves.
2. The labels want music about simple subjects that they feel will appeal to a larger audience. For example, money, girls, jewelry and even drugs.
The result is boring, similar rap. I’m sure there are more answers but the labels found a way to control and package rap. So whereas the mass audience listens to more “rap” than ever, people who loved rap for years find themselves very disillusioned.
Right now if I start talking about hip hop it will turn political so I’ll just sort of brush up in the subject.
Hip hop basically sucks now.
I feel that hip hop is going through what rock and roll did during the 80’s when a bunch of dudes began wearing make up and tight leather jeans.
Now : Just make a video about killing people and flash money, jewels, and guns around while doing donuts in a hellcat. And put some btchs on there twerking and we’ll sell some records.
The problem is it’s the only thing that radio will play.
People use then cause that now there are “platforms” and before there wasn’t. Unfortunately radio still has influence and even for streaming services there are still hurdles and those hurdles are still co trolled by the same people that control what gets played.
We have an entire generation that has been influenced by drugs and violence and look up to some of these lyrics as gospel and it’s poisoned a generation into wanting to be gangsta.
And what are they going after now? The females.
And the worst part about it is that the females aren’t even the ones writing the lyrics cause they’re ghost written by dudes.
So even if a female wants to be positive….. it’s not gonna get played.
Now a bunch of young women are being raised on WAP lyrics And wanting to be strippers and sht.
Lyricism in a a forgotten art. Forget about story telling.
Forget about imagery.
It took so long to convince people that what was being written was actual poetry.
No way da baby is a poet.
Tupac and Nas were so far ahead of the game that it’s sad.
“Wake up every morning and I ask myself
Is life worth living or should I blast myself”
Very few artist would have the balls to write something like that and expose that emotion.
And Tupac did while on top.
It’s so bad right now that people don’t even want to acknowledge Eminem as a great rapper. Why? Cause he didn’t talk about selling crack and killing the oops?
There is absolutely no reverence to the past in this genre.
But there is still gold
Out there but they get nowhere the recognition.
I bet most never even heard this and it’s been out for a year.