Back to your rant, which is also a personal issue for me in that I represented many an Atlanta rapper whose music I could not stand, and I am a rap aficionado going back to PE, Rakim, NWA, Ice T, EPMD, Ghetto Boys, etc…
Rap back then, and thru the mid-90’s with Pac and others had a specific message. And the message was different from rapper to rapper.
PE was militant/political
NWA was street/political
Pac and Biggie wrote poetry to music
But each had something they needed to say which told a personal; story. I find rap today boring because no one has anything to say which is personal to them. A LOT of this is because of record labels. From my time with Gucci Mane, Franchize Boyz, Lucci, etc…I asked all of them what happened to rap. The answer was always pretty similar.
1. The labels do not want political rap. They are not interested in creating any waves.
2. The labels want music about simple subjects that they feel will appeal to a larger audience. For example, money, girls, jewelry and even drugs.
The result is boring, similar rap. I’m sure there are more answers but the labels found a way to control and package rap. So whereas the mass audience listens to more “rap” than ever, people who loved rap for years find themselves very disillusioned.