Student sections don't fill up unless team is decent AND has some worthy opponents. Maybe gimmicks (concert, etc) would help there. Large blocks of Seasons tickets holders, especially "company seats", usually result in a live body when there is somewhat high demand (again decent team, decent opponents.)
I would really like to see a well-enacted program where unused season tickets for ANY game be given to churches, schools, youth groups, etc; maybe in conjunction with a giveaway (free dog n soda) or promo (high school band or concert.) Might grow the fan base among the locals; be cool if a company can take an additional tax write-off to encourage this.