I hear you. You are right that the social media angle is probably a bigger issue here because most dont follow womens basketball and have never heard of them (including me). Dont get me wrong though, Im with these student-athletes having a life outside of their sport and building their brand.
Its just that I have seen it so many times with one of our football players. As soon as a players interest/hobby outside of football shows, all the "if he spent more time on football............" type posts starts. Chad Thomas (music) is another that comes to mind that took a little flack here for not being "fully invested" in football .