Optics of getting the two top transfer portal QB's on your campus and letting word get out that Ward is your #1 target (is FSU doing that with Ward and DJU?). Then having twitter run rampant with commitment speculation, only to have him leave campus without committing and immediately lock in a visit with your biggest rival.
Meanwhile, the QB the supposedly 'blew away your coaching staff' that you clearly didn't wine and dine (whether that was important to him or not), and probably is the better fit in your offense if we're being honest, may or may not be in his feelings about not being prioritized as much as Ward, and probably holds more leverage than he did 24 hours ago.
Yes, that's awful optics.