Actually this is basically what Urban did at OSU. And, while it is impossible to like the guy, he did it brilliantly:
You start with good, or better, "local" talent. Lock down what you can, but don't limit your scope.
You have a national brand and some positions you can't regularly fill with local talent.
You do your best to lock down the locals, while also using your national brand to actually recruit nationally.
You start really winning.
Rinse and repeat, but now you become one of the true places to be, so the locals can't mess around and you are a real national player, so the out of staters have to start making real decisions as well.
Not many schools have serious "local" talent pools and a real national brand. We are one of those. Manny gets that.