NIL is already paying off!

[TheOriginalCane]

Until we get official numbers and an outline of how it will work! Or can you substantiate your post with facts? Until then your opinion is appreciated.

Official numbers and an outline of how it will work? You can't let yourself become this misguided by random "kids are gonna earn $100 million" posters.

There have been numerous articles on the process. The NCAA has to APPROVE each and every NIL deal before a penny changes hands. More importantly, there are no "official numbers", each deal will be evaluated on a fair market value basis. And the NCAA will be scrutinizing sham deals.

And the universities are not allowed to set up deals. Yes, NIL income will be allowed, but if people think that kids can just pursue their own deals, they are wrong. If a player takes money without NCAA approval, that player will be suspended, similar to what happens currently.

So, without having "hard evidence" of "official numbers" for events that will happen a year from now, let's just think about things.

First, a true college freshman who has never played a down in college is never going to command the same "fair market value" for his "name, image, and likeness" that pro athletes do, for multiple reasons.

Second, we aren't going to be able to evade the system simply by lining up "200,000 fans" to pay "$20 for an autograph".

Third, look at what is happening in the world. UnderArmour is trying to get OUT of its contracts with colleges. The economy is tanking. Advertising and marketing budgets are being slashed. The biggest companies are publicly-traded.

We should be happy that these players can finally be paid for the value of their names, images, and likenesses, rather than hypothesizing about ways to turn the system into a gigantic rules-evasion schemes. We should let the system work as it should, rather than to allow wannabe jock-sniffers in rural towns to corrupt everything.

The new rules have not created a Wild West scenario (yet). The NCAA sheriff still has to sign off on all deals. And for those who have never experienced how "valuation" works, you need data to support your numerical conclusions. People who think that multi-million dollar deals will just materialize out of thin air really don't understand what is about to happen next.

 

[Scorpioncane]

Official numbers and an outline of how it will work? You can't let yourself become this misguided by random "kids are gonna earn $100 million" posters.

There have been numerous articles on the process. The NCAA has to APPROVE each and every NIL deal before a penny changes hands. More importantly, there are no "official numbers", each deal will be evaluated on a fair market value basis. And the NCAA will be scrutinizing sham deals.

And the universities are not allowed to set up deals. Yes, NIL income will be allowed, but if people think that kids can just pursue their own deals, they are wrong. If a player takes money without NCAA approval, that player will be suspended, similar to what happens currently.

So, without having "hard evidence" of "official numbers" for events that will happen a year from now, let's just think about things.

First, a true college freshman who has never played a down in college is never going to command the same "fair market value" for his "name, image, and likeness" that pro athletes do, for multiple reasons.

Second, we aren't going to be able to evade the system simply by lining up "200,000 fans" to pay "$20 for an autograph".

Third, look at what is happening in the world. UnderArmour is trying to get OUT of its contracts with colleges. The economy is tanking. Advertising and marketing budgets are being slashed. The biggest companies are publicly-traded.

We should be happy that these players can finally be paid for the value of their names, images, and likenesses, rather than hypothesizing about ways to turn the system into a gigantic rules-evasion schemes. We should let the system work as it should, rather than to allow wannabe jock-sniffers in rural towns to corrupt everything.

The new rules have not created a Wild West scenario (yet). The NCAA sheriff still has to sign off on all deals. And for those who have never experienced how "valuation" works, you need data to support your numerical conclusions. People who think that multi-million dollar deals will just materialize out of thin air really don't understand what is about to happen next.

I wasn't coming at you, i really want to know! The only advantage were gonna have initially is being the first state to do it once the bag schools catch up there just gonna double there bags. So instead of just a charger from sabans dealership your per diem triples also.

 

[Canes Brotherhood]

Right now no one knows what’s going to be allowed until they vote on it in a October to ratify. But yes this will be a game changer for us.

 

[TheOriginalCane]

I wasn't coming at you, i really want to know! The only advantage were gonna have initially is being the first state to do it once the bag schools catch up there just gonna double there bags. So instead of just a charger from sabans dealership your per diem triples also.

No, I'm not mad at ya, I'm just pointing out how some of these "millions to be made" guys will try to snow us.

Florida being "early" is good, as is being in a huge city like Miami (versus Tuscaloosa). Those things certainly help to build a strong case for fair market valuation.

Think about this. There are 85 players per team, over 100 Division I-A teams. And no "one player" is more important than any other player, they all have to follow the rules. So, overnight, the NCAA is going to start getting NIL Approval requests from as many as 10,000 kids. Or maybe the number of kids would be lower, but each kid submits 4 or 5 approval requests. That's a lot of applications to process and approve.

From a practical standpoint, this is what I would expect. The NCAA is going to have to hire and train a staff that is specific to these issues. The NCAA will have to AT LEAST develop internal guidelines, even if they do not provide guidelines to the schools and players (and just allow the caselaw to develop). I would think that the NCAA will try to allow certain early cases to be used to set precedent. They might give detailed rulings that evaluate things like "how well known was the player prior to this deal, what value did he bring to this proposal" and "how much does a similarly-situated business pay for this type of endorsement when it is not a college athlete but, say, a celebrity".

Then, once we get most of the "common" stuff hashed out (how much can a player be paid for an autograph session, how much can a player be paid for endorsing a business, how much can a player make on his own "influencer" type activities online), then we should start to see a process where the approvals can happen more rapidly.

But this whole "Reggie Bush/Johnny Manziel" stuff about how a kid can make $100 million in a couple of years of college...it's just not going to happen that way.

And let me point out another practical barrier. When pro athletes make large amounts of money off-the-field, they usually employ a large marketing team to actually pursue such deals, negotiate on their behalf, and present such opportunities. How much time do we expect that kids who are in college AND practicing AND playing sports will have to chase down endorsement deals and present them to the NCAA for approval? At a certain point, this stuff is going to boil down to some key components:

--players getting fair payments for name & number (jersey) merchandise sales and video game likenesses
--players getting fair payments for appearances and autograph signings
--players doing some local area endorsements
--players being able to pursue some self-created opportunities

What also needs further exploration are whether players would be able to negotiate their own shoe/apparel brand deals, since all the brands currently have exclusivity via the university. Even Michael Jordan had to wear Reebok apparel at the Olympics, even though he covered it up. And no college kid is getting MJ money.

Though, with what has developed through the FBI investigation of adidas and college hoops, you have to wonder if the NCAA will put extra scrutiny on these types of shoe/apparel deals.

 

[TheOriginalCane]

The future of NIL?