The CBS Eye on College Basketball podcast had a 15-20 minute discussion on Pack and the NIL deal, and Gary Parrish (the top national CBB writer for CBS) loved that Ruiz was so open with how much LifeWallet was going to pay Pack. He thought that as time goes on, circumstances like this may allow for others to be more transparent about NIL offerings, which he thought would end up being a benefit to the college basketball landscape in the long run.
But for Miami in particular, he thought that having the amount out there can be a signal to other transfers in the future that may be similar in caliber to Pack (an all-conference type in a good conference) that they know Miami could be a place where they could do well financially because of NIL because of how open Ruiz is being about it. It could allow for some top transfers (or recruits for that matter) to put Miami in their mind that may not have previously because this was done so publicly. So he saw only positives for being upfront with the Pack NIL deal and no real downsides since it is all above board.
It also made me think about how one of the talking points was that "there is no way that Pack is worth $800K to promote LifeWallet." By-and-large, that is true. Pack on his own probably isn't worth that to LifeWallet, and while Ruiz will pay Pack to promote LifeWallet, obviously the intent was to get him to sign with Miami. But I will say that - even if Pack isn't directly worth $800K - the fact that Ruiz was so open with it is quality advertising on its own. Think of how many national basketball writers reporting on the NIL deal, which would get LifeWallet's name out there even more. Parrish explained that he looked into what LifeWallet was and he described the purpose of LifeWallet on the podcast. That doesn't happen if Ruiz is not so open about the NIL deal with Pack. His company is already seeing some return on investment in that respect because of the media coverage, and Pack hasn't even had to do anything yet.