Kid Cudi is my homegirl’s uncle (Cudi comes from their last name Mescudi). The way he was treated by Ye, bro I still don’t know how or why that transpired. Scott did everything Ye asked of him. He joined Adidas like Pusha T b/c of their relationship. Kid Cudi & Big Sean’s falling out w/ Ye is one of those, I dunno, moments.
Ye calling out Adidas, but dragging them & their CEO is just wild to me. He complained about Nike not allowing him the “creative freedom” he wanted, when this ninja didn’t even realize they had big plans for him. They limited his shoes to give him ultimate clout & hype, but he had zero patience. OK, cool; he goes to Adidas, he helps their boost line (which they stole from Puma, if I’m being honest). In return, Adidas gives Ye all he wants; he becomes a billionaire b/c of this relationship.
Yet, he does nothing but disrespect them in return. Either he’s making crazy political statements, post how he needs Nikes in his closet, puts Jumpman on his main IG page, wear Nike socks w/ his shoes (boosting Nike’s stock), or his latest rant on Adidas’ brass creating a slide that mimic his, a slide that’s been around for years or stating he didn’t approve Yeezy Day. Smh
I feel low key sorry for Adidas’ CEO. They’ve been hit hard financially via Covid, and their #1 guy has been chitting on him & them every chance he gets.