A lot of top recruits are still quite sceptical about our program based upon what they saw during the Shannon/Golden years (pretty sure I just vomited)
Therefore, I agree that the buzz that is happening now, is directly correlated with our recent success. However, I think it is going to have a bigger impact on the class of 2023, 2024, 2025, etc....hence why Richt spends a lot of time with youth football leagues. He gets it!
Our logo (tradition) alone, will draw in solid talent year in and year out. What Richt is doing now, on and off the field, is setting us up for 20-30 years down the road, similar with how as a program, we are still benefiting from the success of our program that took place in the 80's and early 90's.
Howard handed the keys to Jimmy. Jimmy handed them to Dennis. Dennis passed them Butch. It literally became a plug and play situation because the "brand" wasn't just a logo, it was the culture. Back then, mainstream artist rocked UM gear in their videos, celebrities attended games, and top national recruits called us asking to be a part of this U. Just this year alone, we've seen that vibe return (Rick Ross, A-Rod/J-Lo, Drake...you get the point)
For the first time since Butch, we are getting back to those days. So, yes the "buzz" is fresh, but this time around, it will be sustaining.