The academy scheduled a summer camp tour/visit with Manatee, Palmetto and Lakewood Ranch. They wanted to give their middle-school kids a look at what it's like to play on the next level blah blah blah. Nobody involved was aware that they were breaking "contact" rules by having these middle-school kids on their campus. That's one violation in itself, which is what Lakewood Ranch's HC is being reprimanded for. The Manatee and Palmetto HC's are in trouble not only for having these kids on their campus but for providing "enticing" information...(another violation)...which is what we see on the videos. (all the program selling mumbo jumbo)
The academy wrote a letter to the FHSAA on Lakewood Ranch's behalf, stating that nobody on LR's staff "sold" their kids on anything. Their punishment will likely be reduced. Manatee and Palmetto however, it's right there on Facebook live, so they're screwed.