And this is exactly why I don’t like politics involved in sports. SCOTUS ruled that the NCAA was in violation of “Antitrust” federal laws regarding NIL. Antitrust is defined as: Laws that are statutes developed by governments to protect ‘consumers’ from predatory business practices and ensure ‘fair competition.’ This is y companies like AT&T, Kodak, Standard Oil were in violation of antitrust b/c they monopolized the telecommunication, camera/film, & oil industries respectively, ensuring no other entities could compete for decades.
In all honesty, the issue I had w/ the NCAA was from what Ed O’s lawsuit stemmed from: him having his name, image, & likeness benefiting businesses, including EA Sports, UCLA’s student store, Reebok, the NCAA tourney advertisement, etc., & him not making a single dime. THAT makes perfect sense, & that’s the nature of NIL. The NCAA shouldn’t be able to regulate how much a player make in “these arenas.”
-If Budweiser wants to feature a prominent student or student-athlete for pay, that’s their prerogative.
-If an endorser want to create a fan jersey w/ a players jersey #/name, they should get a % of that sale from the school.
-If EA or 2K wants to create a game w/ a player’s likeness, they should be able to profit.
-If a student store wants to sell autographed memorabilia, again, they should get a cut.
**BUT, if a booster wants to shell out $8m for a player b/c they can? **** no. Where’s the “fair competition” in that?
Politics should stay w/in politics. The ruling should’ve been the NCAA can no longer hold students back from making $$ off their name, image, & likeness, but it needs to be in the spirit of name, image, & likeness, not a bidding war to get a player to come to ur school.
When a person like Desmond Howard, who’s been pro NIL throughout, comes out & say this system is flawed, it’s flawed. It is the Wild, Wild West. I saw a poster, I believe it was
@AtlAtty who said NCAA should go pro model & treat every player like a FA. Well, even in the NFL there’s rules & regulations regarding FA. There’s tampering which is from all parties involved (trainers, coaches, equipment mgr, etc.), there’s a window for FA, & there’s this thing called a contract which is to be fulfilled, first, b4 a player enters FA.
So if the NCAA goes that model, that means by rights of the Universities, they should be able to offer “renewable” scholarships, meaning ur scholarship allocations are year to year vs. a 4 yr ride. U see in pro sports, there’s something called a contract, & that contract, although lucrative, has the team’s interest in mind. There’s language involved to protect the team. So if we get to that point, that’ll open up a whole new can of worms, which players would have to be unionized, which is almost impossible b/c there’s different governing laws for FBS & FCS. This is the slippery slope of this NIL that SCOTUS & Congress did not intend, b/c NO ONE thought this through, & now it’s buyers remorse.