Nike is the parent, & Jumpman is their cool, rockstar son. Jumpman has high quality products & placement. Since Jumpman is supposed to represent the image of The GOAT, they make sure those on their brand r taken care of (b/c it’s a reflection of The Man.)
I would prefer Jumpman simply b/c I like their off field gear better, it resonates a bit more w/ younger kids, & it’s considered the elite part of Nike. Athletes like Luka moved over from Nike to JB, along w/ Tatum, Westbrook, Andre Johnson, CJ2K (b4 the injuries), J Landry, etc. It’s a select group of teams, players that get that calling to carry on #23’s legacy.
Plus, the Miami Heat has that man’s # retired, and JB is connected from Central FL down to So Fla, so that would be an obvious match, imo. It’ll elevate our sales of merchandise by 3 fold vs. 2, imho.