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- Nov 5, 2011
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This is how my wife explains it
To me Latino is people born in the USA of Hispanic decent except Mexicans.
Chicano is Mexicans born in the US.
Hispanics are people born outside the USA from Spanish Speaking countries countries from Central and South American Countries and the Caribbean. This also includes Brazil
West Indian is anyone born or descendants of Parents from the Caribbean or English speaking Central and South American Countries
From my understanding, Mexicans refer to themselves as Latinos. Since Mexicans are the largest Hispanic market in the country, you hear that terminology a lot in the States. Carribean people usually refer themselves as Hispanics. I am Cuban American and never use the word Latino to describe myself nor other Hispanics.