It's a weird thing because I have a younger buddy who's working with some other younger guys - all former 'highish' level D1 guys, arena guys, etc. - working kids out as private football instructors throughout SoFla. And, there's actually a market for this unlike a couple decades ago.
So you'll see this uptick in private training, yet then you'll hear parents who NEVER talked about football dangers mention concussions. I'm talking about inner city moms who are trying to get their kids into programming/technology.
I'm like, "ma'am, your son looks like a future RT, I'll teach him some tech, but he can do both and pay for college easier." I also go to some of these "tougher" charter school programs and see classrooms covered in Gator stuff. I immediately start talking to kids about the Canes. Like you alluded to, social media has changed a **** ton more than just access to scandalous women.