What makes this different isn't the amount per player, it's that every scholarship player is getting the opportunity. It's not just the guys on pre-season award lists, or impact starters... Peyton Matocha can put that cash in his pocket. Chris Washington has that opportunity. Larry Hodges can make that bread. Holley can pay for salsa lessons. It's literally every scholarship football player.
When we are selling culture and family, I think stuff like this can only help. Our NIL deals aren't just trying to take care of you in years 3/4 after you've shown us something, we're looking out for your from the moment you step into the locker room.