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- Feb 6, 2014
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The way I am going to imagine it going down is Richt saw the uniforms and immediately complained to the athletic department that we should have more traditional uniforms.
They got a hold of an Adidas Rep and Richt suggested to him to bring back a traditional design and he listened.
Sounds about right. I highly doubt that a sales strategy was behind this buttttt it would be the most effective way to get the most profitability out of the product. You release an "imperfect" jersey for a year after you gain the rights to a school. You still move product because it's "new". A year later you then switch to an improved version that said fanbase will love and you release it prior to their rivalry game thus maximizing a second round of sales with another "new" product. Then next year you release a "new" alternate jersey toward the end of the season. None of this would be out of the norm in today's college apparel game but it certainly does seem like it's spaced out enough and capitalizing on certain dynamics just enough to not **** off fans that may feel like they've bought outdated merchandise.
That said, here's to hopefully widespread availability for higher end replicas or sewn versions. The previous fan versions were junk.